Jamazoo

The Google mail team has announced another neat trick of the Gmail system:

Append a plus (”+”) sign and any combination of words or numbers after your email address. For example, if your name was hikingfan@gmail.com, you could send mail to hikingfan+friends@gmail.com or hikingfan+mailinglists@gmail.com.

For me, the real value in being able to manipulate your email address is that it makes it really easy to filter on those variants. For example you could use hikingfan+bank@gmail.com when you sign up for online banking and then set up a filter to automatically star, archive or label emails addressed to hikingfan+bank. You can also use this when you register for a service and think they might share your information. For example, I added “+donation” when I gave money to a political organization once, and now when I see emails from other groups to that address, I know how they got it. Solution: filtered to auto-delete.

I really like this trick. I get too many emails per day, much of it is friendly spam sent with good intention but really a waste of my time. So with this “+” feature, I can tell my Mom to send me email to myemail+mom@gmail.com and she can send all the fake virus warnings and urban legends to there. Auto filter and done. I also hate how some companies are a little aggressive with their email reports, and have a complicated time waster of a mess to unsubscribe from them. I mean, do I really need two emails a week from Southwest Airlines reminding me that I don’t have time to go on vacation, and that Hawaii can be mine for only $99? No! Why depress me? But I kinda want to get those emails because I keep dreaming that one day I will jet off to parts unknown. Now I just make it myemail+vacation@gmail.com and auto filter it away. Save the dream for later.

PS - These tricks work with Google Apps mail users as well.

Tags: Good Resouces //